Ayid Al Qahtani : Release of “ Edar” conforms with global criteria in local identity .

The international analysts consider the Saudi real estate market, one of the most significant global markets, in term of size comparative to similar markets, its huge investments and its wide scope, which extends between main cities, suburbs and other towns in the country, and which have unbelievable access roads network, opening wide range of real estate market of various trends.

KSA’s Real Estate Market:

Mr. Ayid Bin Farhan Al Qahtani, the Managing Director & CEO of Edar Company, is pointing out that the real estate market in KSA is considered the biggest comparatively with its similar markets in the region, where its investments volumes reach around billion and two hundred milliard Saudi Riyal, that make real estate market come second market after petroleum market. The presence of Makka Al Mukaramah and Al Madinah Al Munawarah cities, besides, the tremendous development occurring in the capital Al Riyadh, which represent the pulsing heart of the Arab world, and Jeddah city the gate of the two holy mosques, and the eastern area where the world biggest oil company is located, those mentioned factors helped moving the real estate market up and rise its investments volume with the manner now is existing.

As time going through, real estate concepts are changed remarkably. Where the real estate sector has been converted into industry with tied parts and integrated directions. Where the real estate sector is considered between best saving and investment means. And along with the qualitative shift which happen recently, the real estate investment conception in modern world. Where the traditional investment technique has been changed and replaced by other forms. According to significant changes that were witnessed the real estate market in the world, in term of its functioning mechanism, methods adopted, particularly after reasonable development occurred in all its elements, until became as truce industry depends on all industry’s tangible ingredients, starting with feasibility studies and field researches to highlight the needs of the people, then release of products, then come the role of promoters and marketing agencies and ultimately ended by the customers. This image is required to be explained in real estate market, in order for these are interested in real estate can observe and know what is going on in this sector, and realize the huge efforts exerted by real estate industry maker to release the final product. The real estate market is too big and to reach the final product get through various stages are not simple, because the real estate product must match the feelings and senses of the customer, that ensure the need of real estate sector for bring up of concepts and terminology of real estate, in order to educate customers and lightening them about all aspects of this sector’s industries and categories.

The visions towards the real estate have been changed and widened in great manner and have been directed by logical trends, the real estate became philosophy, culture and industry of dimension extend beyond the theme of purchasing of land or constructing a household, but, it is industry aiming to fetch for better life for humankind, through provision of all needs such as house, building and real estate, besides, well planning secure for people psychological welfare and real value and profitable investment.

The real estate market is possessing multi means and multi dimensions. A market with interactive elements and factors, which require follow up, study, analysis, go general direction of real estate industry, shift to wishes, tastes and motivations of customers. Development of concepts and methods of real estate used in present and probable changes in near and far future in real estate market. Because the real estate market in meddle east region is experiencing remarkable state of growth and flourishing, particularly in Arab region throughout the year from the Arabian Gulf to Atlantic ocean, that created a unique pattern for the real estate market specifically in this area. The Arab market witnessed remarkable growth and flourishing for demand, supported with group of influential factors.

Why Edar?

The Managing Director & CEO of Edar reported “ most of the real estate markets in the world depend on same pillars and policy, starting from real estate development, type of infrastructure and then marketing and sales”.

The opinion of establishing Edan Company developed to cover important part of the real estate market starting from development process and ending with sales activities, where the country has witnessed so many changes along with generous prosperity and accompanied with individual needs, which generate a strong push and motivation for Al Oula Company to meet these needs. And conjointly with directives of our respectful government targeting every Saudi family shall own adequate house and secure safety for the family for good and a house that satisfy the requirements of each member of the family.

Al Qahtani added “ the real estate market status showed to Al Oula Company a unique experience, which represented in introducing of Edar Company, a firm working in the field marketing and administration of real estate and provision of all related services, this time focusing on three main services: intermediary services, administration of properties and facilities, development and marketing of projects services.

 The market has witnessed remarkable growth and significant development of real estate projects, which are in need to be provided by real estate marketing solutions for investors and individuals as well. That which Edar Company is seeking through its deep vision towards the market and its studies and researches were carried out to explore the Saudi individual needs, besides, other strategic solution it will offer.

Edar Company is aiming to activate the international criteria in local identity according global ambition, where the company will offer new criteria and improved attitudes that matching with the needs of the main customer regarding search appropriate affordable house, through all real estate market trends such as marketing, administration and estimation of prices.

Edar Company shall function in accordance with well planned programs and building of real estate marketing advisory attitude that provide support and help to everybody to achieve balance between his needs and abilities to get affordable and appropriate house, through quitting from traditional used frame and entering to the new real estate sector.

“ Edar Company will go side by side with development process occurs in the real estate market by depending on comprehensive communication far from traditional attitude and through coverage of all specialized aspects of real estate sector” explained Mr. Al Qahtani. He also referred to that the cooperation and credibility would act as foundation between communication entities in Edar Company, which will work to strengthen the principles of real estate market.

Al Qahtani reported, “ The letters of (Edar) are summarizing the two words (real estate administration), where the first two letters of the word (administration) and the last letters of the word (real estate) and from that the abbreviated company name is originated” furthermore, Edar Company functions and objectives shall not be confined in real estate marketing, but, shall cover management of real estate in general, provision of all type of services that required by market in order to achieve integration of real estate system and reach the target of produce attractive real estate product receive full care and excitement in all its stages, since the idea stage and until become final product in realty.

Edar …. Logic of Marketing

The Deputy CEO of Edar Company Mr. Mohammad Aba Al Khail explained, “ Edar Company will work on sound marketing basics that reflect the realty of real estate market and satisfy the various needs. The company proceeds through clear policy and methodology, came as result of national accumulated expertise and field researches carried out by number of experts, then drawn from these researches and studies findings solid and clear action plans, future vision, as far as creativity in work technique and adoption of confidentiality is concerning, besides, formulating of realistic database for the real estate market to be applied in marketing operations for best outputs.”

Aba Al Khail added “ the efforts exerted in Edar Company are directed to introduce adequate advisory service necessary for the individual which enable him to explore what is most appropriated for him and that satisfy his needs regarding real estate, through development of basic strategies to organize the demand and supply and retaining of information”

“ The creativity and study of scientific means pursuant to tangible marketing fundamentals represent the primary tasks of Edar” added Mr. Aba Al Khail , which will lead to achieve hard averages of balance between customer, house, providing of realistic data of real estate, market, demand and supply. Which will conclude to reasonable market that reflect true image.” Mr. Aba Al Khail further added.

Deputy CEO of Edar also stated “Edar Company will work to break new ground in real estate marketing perception via introducing and applying work technique differ from all others old ones, regarding marketing and derivatives. He explained “ team of experts specialized management they are leading the company’s operations, that will enable it to play vital role in real estate sectors of the region in general”

Also Aba Al Khail reported “ Edar Company is have to do with business administration in real estate affairs, particularly securing of marketing related services and administration of properties in controlled scientific technique, and the company deals more precisely with issues and operations which benefiting the lots, buildings, residential/commercial units and industrial facilities, in accordance with well prepared programs that achieve in the same time maximum benefit levels for real estate and owners, in addition, that are capable to supervise all these properties and its affairs completely.